Digital advertising audit
Digital advertising audit forms an inseparable part of media audit service to all media channels. However, digital media audit is also defined by unique characteristic which are relevant solely to the digital platform: real time validation of the performance of the media from the programmatic platforms, distilling insights from a vast scope of parameters, and a changing definition of campaign performance effectiveness.
Why is digital media audit necessary?
Sometimes, the digital activity does not produce satisfactory results and it is difficult to clearly indicate the reasons for the lack of success and what can be done to improve it. Even when the activity is run by a media company, an active and professional discussion about the manner of reaching decisions within the managed advertising accounts does not always take place, and it is not clear whether the budgets are indeed managed in the most optimal manner.
What does the digital media audit process include?
Much like the process of media audit in all advertising channels, our expert consultants will accompany you from the very first stages of media plan and layout, will recommend the platforms and digital platforms most suitable for the marketing purposes, and accompany the activity through the campaign, while closely monitoring and performing ongoing media audit– all in real time.
The purpose of the recommendations is to achieve the campaign goals and targets, while taking into consideration the target audiences and the budgets available to you, as well as assisting in the improvement of the campaign activities as they progress. At the conclusion of the activity, conclusions will be drawn for future campaigns.
Accompaniment includes tracking and follow-up on campaign activity alongside ongoing activity (AlwaysOn), one-time media transactions and integrated cross media channel activity.
What does the service include?
- Optimization of the advertising expenses
- Ongoing 24 / 7 audit and warnings of aberrant behavior
- Improving the sales funnel – from clicking in, through leaving details, and until closing the deal.
- Recommendations about building campaign architecture and client journeys.
- Recommendations about creating smart and digital asset involvement based remarketing audiences
- Sending ongoing reports, including active recommendations and instructions to carry out
- Performing A / B Testing audit
- Updates on innovations and developments in the various advertising systems
Bakara maintains a staff of experts in the field of media consultations, digital media audit and digital advertisement strategies, which will accompany you during campaigns and the ongoing digital activity, while utilizing the analysis tool and advanced programmatic audit for all platforms : Facebook, Instagram, Google, YouTube, Artimedia, Tabula, Outbrain, DBM, DCM and more.
The service is dynamic and suited for all types of clients, whether the business is small, medium or large.