Media acquisition consultation
Bakara provides its clients with accompaniment and consultation services in the preparation of media purchase tenders, preparing media contracts, and assistance in selecting the contract conditions suitable for the needs of the advertiser.
A media tender – how do you do it right?
For many advertisers, preparing media tenders and selecting a media purchase contract are long and exhausting processes, which raise many important questions:
- Should media be purchased directly from the media entities or via an advertising firm / media company?
- Is it correct to separate media purchase from creative services?
- What is the right way to structure the commercial conditions specifications versus the advertising company or the media company?
- Are the media costs sound in relation to the market rates and the advertising activity scope of the advertiser?
- Are the expenses on the various media channels – realistic?
- How are the bonuses to be calculated and at what scopes?
- Is it correct to prepare separate channels contracts or a multi-channel integrated contract?
- What conditions are important to be included in the contract?
An orderly media tender structure
One of the challenges in preparing a media tender is to create a uniform format for the various bidders – a format which will enable you to compare conditions in a uniform manner (“apples to apples”). Proper and updated structuring of the commercial bid form, so that includes the most up – to – date media elements, will lead to maximization of the media budgets and reduce the associated expenses: commissions, retainers, management fees for the media offices, advertising or the digital advertising agencies.
Bakara employs a professional and highly skilled staff with extensive experience in purchasing and planning media, and in-depth familiarity with media purchase processes and accompaniment of media tender preparation. Our extensive experience over the years is based on a wide variety of clients from all branches of the market, and an extensive and comprehensive database containing various advertising expenses and qualitative parameters.
Acquisition and legal consultation teams
Media tenders by their nature involve many entities with the organization: acquisition agents, legal counsel, speakers and, of course, marketing. In some cases, the approval of tender committees and regulation are also required.
The precise translation of media and marketing terms, and their meaning in regard to legal requirements, threshold condition definition, as well as controlled risk management is essential prior to the publication of the media tender. Our professional staff will accompany the tender preparation and drafting process with the various relevant entities in the organization.
The process of completing the tender and selecting the winning bid
The process of comparing the commercial bids and selecting the winning one is complex and sensitive, and it is important that it be done professionally.
Sometimes, a disqualification of an aberrant bid is necessary, while providing commercial and professional justifications for the disqualification.
We will be happy to accompany you in the process of selecting a media / advertising firm, writing and managing a media tender.
Please contact us utilizing the below form, and we will get back to you as soon as possible.
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