Who we are
The Bakara Company was established by Galit Liber and is the largest and most experienced company in the field of media control in Israel. The company provides consultation services, accompaniment, and media management for all platforms and advertising channels: television, digital, radio, newspapers, billboards and the cinema.
Bakara provides services to over 100 clients, amongst them commercial, private and governmental entities, large, small and medium businesses. Most of the large advertisers in the Israeli marketplace have chosen us as a strategic partner and have enjoyed as a result optimal management and ongoing control of their media and advertisement budgets over the years, for all advertisement channels.
Bakara does not purchase media and does not maintain any business relationship with the various media entities. This ensures you receive a professional, discrete, objective and commercial conflict of interest free service. Our only purpose is to maximize your advertising the returns on your advertising activity!
Bakara management
Galit Lieber, CEO and founder of the company, possesses 25 years’ worth of experience in consultation, media planning, and media control. She accompanies and advises senior executives, boards of directors, and company CEOs.
Sharon Mammon Zehavi, Media Vice President from its foundation. Manages the media control processes in the company, management of the benchmark parameters, contracts with technology providers, and the media instruction array.
Nir Malmud, the Company’s Vice President of Digital and Business Development, advises the entirety of the company clientele in the strategic – digital and digital media control field, accompanies media tenders versus legal and economic factors, and is responsible for the development of media control capabilities and new accompaniment services.
Our clients are accompanied by professional teams composed of leading media consultants and analysts who specialize in the fields of media acquisition, programmatic media, campaign analysis and digital analysis. We equip the advertiser with professional and applicable recommendations to improve campaign performance and to optimize the media budgets in every stage of the advertising activities.
- Precision
- Effectiveness
- Frugality