Analytics services
A growing number of advertisers and businesses (large and small) create a significant digital presence such as information sites, online stores (E-Commerce), product catalog sites, digital sales funnels and more. Analysis of the online visitor activity and the sales process of these digital assets – creates a dramatic value that would be a shame to miss out on.
Analytics services – why is it important?
One of the conspicuous advantages of any digital advertising activity is the ability to measure the activity, the availability of the data and optimization of the campaign performance in real time. A proper analysis process can improve performance and save a great deal of money, even if the companies in question have relatively few digital assets.
Analysis of the activity on the sire provides important business insights that can be used to continuously and constantly optimize the campaigns, such as:
- What audiences respond better to the campaign (read it, purchase a promoted product)?
- What product page or information page gets across better?
- What led our client to perform the conversion?
- What was the most effective customer journey?
- At what point do the clients abandon the site?
- Is our price too low? Too expensive?
- What is the advertising platform which yields the best results for us?
Advantages of performing performance analysis
The advantages of performance analysis are obvious: constant optimization of the performance, improving the user experience in our digital assets, increasing the conversion rate (CRO – Conversion Rate Optimization), proper and precise budgetary investment, and meeting the business targets of the activity.
Analytics systems
The most common analytics systems are: GA360 and Google Analytics, Facebook Analytics, Adobe Analytics and more.
In addition, the analysis incorporates data support systems such as HotJar, Zoom Analytics, Search Console, Tag Manager, Maskyoo and more. Using these tools, it is possible to monitor and expose problems or critical technical failures which might result in activity failure in real time.
The Bakara analyst staff possesses extensive experience in measurement infrastructure and analytics and provide digital consultation that will accompany you in every step of the measurement until success and improvement of performance is achieved.
We will be happy to accompany you in the process of analyzing your digital assets and your business performance. Does this sound interesting? Contact us and we will be happy to meet.